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There are some adverts that educate people about certain things for example, Social messages that target people who are clueless about HIV/AIDS and our cricketers when
they take up a cause like save the tiger.
However when it comes to Consumer based products, some adverts tend to be less about product features and more about cooking up a scenario on how your life can be so much
better than your neighbour's, if you use our product. Its all about comparing with other
people. Most adverts about Household paints leads the audience to believe that their social standing will improve or atleast the postman will come by and drop your mail. Televisions companies are not far behind too with Onida's slogan "Neighbour's envy,..."
Even cellphone companies (Reliance) are actually pitching scenarios where you are ashamed of
using an old phone in front of your girlfriend. Bike companies too lean along the same theme
sometimes making people ashamed of waiting for a bus and watching someone else give a ride
to the girl standing next to ...who else but you.
I say its time the regulatory body BAN such ads for misleading people into buying things that they don't want and could do without. Do Ad agencies think people are so stupid that they would buy a bike so that they can offer a lift to some girl? Do they think that we will paint our house because we want to impress our postman? Do they think my cellphone is so old that my girlfriend will dump me? Apparently they do...
Check out my master's new cellphone Sony Ericsson Z550i.
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posted by Nev @ 1:50 AM
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